inteli.social — Intelligence Socialinteli.socialINTELLIGENCE. SOCIAL.

01 · Content strategy

Strategy that compounds.

A platform-native plan rooted in your audience, your funnel and your goals — plus the search intent your buyers actually type. Not vibes.

What's included

Every deliverable, named.

  • Audience + competitor research
  • Native keyword & search-intent mapping
  • Content pillars and tone of voice
  • 30 / 60 / 90-day editorial calendar
  • Channel-specific format mix (reels, carousels, threads, longform)
  • KPI tree tied to business goals
  • Quarterly strategy reviews

How it runs

The process.

  1. Step 01
    Audit

    Full account and category audit — brand, competitors, category keywords, cultural context.

  2. Step 02
    Pillars

    3–5 content pillars mapped to funnel stage; format mix per platform.

  3. Step 03
    Calendar

    First 30 days shipped in week two, running in week three.

  4. Step 04
    Review

    Quarterly strategy refresh against Share-of-Discovery + engagement data.

Outcomes

What changes.

1 plan

Not six calendars glued together — one strategy across every channel.

3× signal

Content aligned to intent produces more actionable engagement, not just reach.

Compounding

Pillars carry across quarters; the calendar keeps getting sharper.

Modeled outcomes · Named case files publish with client consent

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